We exist to Rally Against Destruction of the mind, body and planet. Our medium, performance footwear and apparel.
SPORT WITHOUT EGO
We’re committed to breaking old stereotypes about sport and training being macho, intimidating or uninviting. Sport runs through all areas of society and has been a catalyst for positive change for decades.
We create performance footwear and apparel, to escape in.
SPORT MOVES THE WORLD BOTH PHYSICALLY AND EMOTIONALLY.
/ R.A.D® DESIGN
Our footwear and apparel design philosophy is driven by performance product, that is culturally inspired and consciously produced.
PERFORMANCE
Functionality is integral to all great design. Our products are built to perform at the highest level, and we’ll never compromise on that.
AESTHETICS
Inspired by a mid 90's fascination with the future - a time where the potential of what the internet could do to society, was omni-present yet unimaginable.
/ R.A.D® DESIGN
/ R.A.D® DESIGN
TUNED FOR THE FUTURE™
The world is in a climate crisis, and the way to fight climate change is not to consume anything. Unfortunately, this is unrealistic and unachievable in modern society and capitalist economics.
At R.A.D®, we are far from sustainable. We challenge ourselves to adapt, making step-by-step improvements across the entire business – steering clear of the ‘Monster Corps’ reliance on over-consumption and outdated sales models. We call this being Tuned For The Future™.
