We are dedicated to providing those who train with best-in-class performance footwear.

R.A.D® is built on the belief that training is the foundation of success in any athletic pursuit.

We have cultivated a community that chases athletic performance, embraces freedom of expression, and thrives on the spirit of the underdog.

Inspiredbyamid90'sfascinationwiththefuture

/ Tuned for the Future™

/ Tuned for the Future™

We’re a small, young brand working hard to make the best product responsibly.

We’re reassessing our business practices in every stage, from sourcing and production to shipping, packaging, and beyond. We use the same philosophy we would when training.

We make marginal gains, step-by-step improvements, and keep progressing as we pass each milestone. That’s what we mean when we say we’re Tuned For The Future™.